Here's why: Lash Sensational Sky High mascara is smear-proof and water-proof but somehow also easy to remove. The pigment is ...

Here's an honest review of the lash-lengthening Maybelline Lash Sensational Firework Mascara, which delivers a minimalist, "clean girl" vibe.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

“One of the first things my mom ever bought me was Maybelline Great Lash Clear Mascara with the green cap,” she tells me over Zoom. “That image is permanently ingrained in my mind: my ...

All had a compelling story of using the same type of mascara (Maybelline Great Lash mascara), and all reacted strongly to their mascara on patch testing. In all of the cases, shellac was the only ...

Check out the best early Amazon October Prime Day beauty deals to save up to 55% on Crest whitestrips, SheGlam blush, Hot ...

The L'Oréal Paris Voluminous Lash Paradise Waterproof Mascara is a popular choice for achieving voluminous, defined lashes.

This silky formula, which has hydrating aloe vera and nourishing jojoba oil, helps makeup last longer and can also be worn on its own for a glowy boost. Oily skin types loved how this lightweight ...

From do-it-all finds that help minimize pores and wrinkles to an all-in-one makeup stick, they're all less than $20.

top Maybelline and L’Oréal mascaras, and bestsellers across Ulta, Target, Walmart, and Amazon — to identify the most impressive players in lash length, volume, color payoff, wear time, ...