YouTube’s biggest names, MrBeast, KSI, and Logan Paul, have launched Lunchly as a Lunchables competitor in healthy meal boxes. The three influential Internet personalities are joining forces to create a “groundbreaking new better-for-you lunch option,

MrBeast, Logan Paul and KSI have teamed up to launch Lunchly, a pre-packed school lunch that will rival Lunchables.

The launch of Lunchly, a brand co-founded by YouTube influencers MrBeast, Logan Paul, and KSI, has sparked controversy. Positioned as a direct competitor to the Lunchables brand, Lunchly’s entry into the food market has been met with skepticism and criticism.